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The Renaissance Dubai

Downtown Hotel.

An interactive brand book that embodies the phrase 'business unusual'.

Approached by The Renaissance Dubai Downtown Hotel to create their hotel brand book, which would be a gift given to select guests during the 2017 opening of the new hotel in Dubai. The initial idea was to design an adult coloring book, an idea which eventually become an engaging interactive book which featured a variety of stock and finishing a utilized a sophisticated approach to simple fun like 'connect the dots', 'mazes' and more. The final output was a book that embodied the brand's character of 'business unusual'.    

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