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Giving Afro Caribbean food a contemporary and relatable identity.

Wakiki is an online Afro Caribbean food hub and food delivery service based in London. Wakiki curates expertly prepared Afro Caribbean food and promises its customers a sophisticated food delivery service. The start-up already had a brand-mark created (below) but were dissatisfied. The Lettuce Lab were brought in to re-design the brand-mark and map out Wakiki's strategic positioning.
The Letter 'W'
The first letter of the brand name 'Wakiki'.
Original symbol
The multitude of Afro Caribbean countries.
A circle
A unifying shape: inclusion and unity.
A new symbol that represents Afro Caribbean culinary competence.

Elevating the brand on multiple fronts, from communications to design.

After completing the brand-mark and identity development, the Wakiki team contracted Lettuce to develop the brand further. We designed a re-skinned user interface for their website, refined their package design, developed their launch and general communications, and so much more. 
In an effort to elevate the brand as a whole, we where also contracted to develop the identities for some of the Wakiki Vendors.
Thank you for taking the time.
Please explore more of our past work.

Ready to collaborate and create a brand that emotionally resonates with people? 

We are too! Get in touch through our contact page and we’ll contact you shortly.
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